![]() Until 2019, Pandora had not made a profit and even inside SiriusXM, it continues to struggle to maintain a consistent net profit. However, as with most streaming services, is struggled to make a profit. The launch of the iPhone and Bluetooth car radios accelerated the company’s growth, and Pandora quickly adapted its application for all platforms. Most music operators at the time either offered a library without any recommendations or basic radio channels.įive years after launch, Pandora reached 40 million monthly active users. Pandora was the first online service to make personalisation a key part of the experience, which has been imitated by Spotify and Apple Music. Some things have changed, Pandora now uses artificial intelligence to instead of musicians to categorise the songs. The original concept of Pandora has stuck with it, a discovery tool for new music, alongside stations that are tailored to a user’s interests. Nobody wanted anything to do with it, so in 2005, Pandora launched its own discovery service on the web. They had assembled a team of engineers and musicians to build a recommender system for music, called the Music Genome Project, which would “capture music at its most fundamental level” through over 450 attributes to describe a song.Įven though the system worked, Pandora (originally called Savage Beast Technologies) spent four years attempting to license the technology to AOL, Best Buy and the music industry. Since Wi-Fi speakers communicate over your home's Wi-Fi network, they can be connected to all of your devices at the same time.In a small apartment in San Francisco, Tim Westergren and Jon Kraft were also attempting to use infuse the music industry with technology. With a much larger range than Bluetooth speakers, up to 120 feet indoors, and much better audio quality thanks to a lossless audio codec, you can get the high fidelity sound out of Wi-Fi speakers that you can't even approach using Bluetooth. If you really want to enjoy Pandora in your home, Wi-Fi speakers, such as the Bose SoundTouch (opens in new tab) or Sonos (opens in new tab), are the best way to go. This makes it hard to get true high fidelity audio out of a Bluetooth connection.įinally, you can only connect to one device at a time – not so handy when your significant other needs to use the phone while you're be-bopping to your favorite reggae channel on Pandora. Another is that audio played over Bluetooth loses some quality. Such a short range might work in a small apartment, but it is not enough to support an entire house. One of them is its range.īluetooth works well over distances of less than 15 to 30 feet. There are some limitations with Bluetooth technology, however. Bluetooth is available on practically every phone or tablet and even many computers. There are a number of good Bluetooth wireless speakers (opens in new tab) available that you can pair with any Bluetooth-capable device. (opens in new tab) Use Bluetooth wireless speakers There are a few kits available that make this a simple process, such as the Bluetooth upgrade kit (opens in new tab) or the Sonos Amp. In order to do this, your stereo system needs to communicate wirelessly with your internet-connected devices, such as your computer, laptop, phone, or tablet. If you already have a good stereo system, you can give it the ability to stream music online from Pandora. ![]()
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